premiumization
ˌpriːmiəmaɪˈzeɪʃən
Definition

Definition of premiumization - Reverso English Dictionary

Noun

1.
marketingTECH.the move towards more expensive premium productsTECH.
  • The company's premiumization strategy increased its luxury brand sales.
enhancement upscaling
2.
businessTECH.USthe process of making a product higher qualityTECH.US
  • The premiumization of their coffee led to higher sales.
elevation enhancement upgrading
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Origin of premiumization

Latin, premium (reward) + -ization (process)

Examples of premiumization in a sentence

  • The trend of premiumization is evident in the beverage industry.
  • Premiumization of their products attracted a wealthier clientele.
  • The brand's premiumization strategy was a huge success.

View all translations of premiumization

Click below to see the appropriate translations facing each meaning.
  1. French:premiumisation, montée en gamme, ...
  2. German:Premiumisierung, Verbesserung der Produktqualität, ...
  3. Italian:premiumizzazione, miglioramento della qualità, ...
  4. Spanish:premiumización, mejora de calidad, ...
  5. Portuguese:premiumização, melhoria da qualidade, ...
  6. Chinese:高端化, ...
  7. Japanese:プレミアム化, 品質向上, ...
  8. Arabic:تَرْقِيَة المُنْتَج, رَفْع جَوْدَة المُنْتَج, ...
  9. Hebrew:פְּרִימְיוּמִיזַצְיָה, שִׁדְרוּג הָאֵיכוּת, ...
  10. Russian:премиализация, повышение качества, ...
  11. Ukrainian:преміалізація, ...
  12. Hindi:प्रीमियमाइजेशन, गुणवत्ता सुधार, ...

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