goodwill definition, goodwill meaning | English dictionary

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goodwill

  

      n  
1    a feeling of benevolence, approval, and kindly interest  
2    modifier   resulting from, showing, or designed to show goodwill  
the government sent a goodwill mission to Moscow     
3    willingness or acquiescence  
4      (Accounting)   an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc.  
English Collins Dictionary - English Definition & Thesaurus  
Collins

goodwill

  
  
amity, benevolence, favour, friendliness, friendship, heartiness, kindliness, zeal  

English Collins Dictionary - English synonyms & Thesaurus  

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