badge engineering
/bædʒ ˌɛnʤɪˈnɪərɪŋ/
Definition

Definition of badge engineering - Reverso English Dictionary

Noun

automotiveTECH.marketing identical cars under different brand namesTECH.
  • Badge engineering allows companies to sell more cars.
  • Badge engineering is common in the automotive industry.
  • The strategy of badge engineering helps in reducing production costs.
marketing rebadging rebranding
Add a suggestion |

View all translations of badge engineering

Click below to see the appropriate translations facing each meaning.
  1. French:rebadging, ...
  2. German:Badge-Engineering, ...
  3. Italian:rebranding automobilistico, ...
  4. Spanish:rebranding automotriz, ...
  5. Portuguese:rebranding automóvel, ...
  6. Chinese:徽章工程, ...
  7. Japanese:バッジエンジニアリング, ...
  8. Arabic:هَنْدَسَة الشِّعَار, ...
  9. Hebrew:הַנְדָּסַת תָּג, ...
  10. Russian:бейдж-инжиниринг, ...
  11. Ukrainian:бейдж-інжиніринг, ...
  12. Hindi:बैज इंजीनियरिंग, ...

Discover how Reverso redefines the dictionary

Go beyond “simple words”

Get more than a simple definition

Go from understanding to mastery