gimmicky meaning, gimmicky definition | English Cobuild dictionary

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gimmicky

  
  
If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity.  
INFORMAL      adj  
  (disapproval)   
The campaign was gimmicky, but it had a serious side to it.     
Translation English Cobuild Collins Dictionary  
See also:

gimmickry, gimmick, gimme, GI

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