gimmickry meaning, gimmickry definition | English Cobuild dictionary

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gimmickry

  
  
If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity.      n-uncount  
  (disapproval)   
Privatisation and gimmickry are not the answer to improving Britain's rail service.     
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See also:

gimmicky, gimmick, gimme, GI

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