gimmick meaning, gimmick definition | English Cobuild dictionary

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gimmick

  
  ( gimmicks    plural  ) A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.      n-count  
  (disapproval)   
It is just a public relations gimmick..., The exhibition is informative, up to date, and mercifully free of gimmicks.     
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Collins

gimmick

  
  
contrivance, device, dodge, gadget, gambit, gizmo     (slang, chiefly U.S.)   ploy, scheme, stratagem, stunt, trick  

English Collins Dictionary - English synonyms & Thesaurus  

See also:

gimmicky, gimmickry, gimme, GI

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