1 systematic investigation to establish facts or principles or to collect information on a subject
2 to carry out investigations into (a subject, problem, etc.) (C16: from Old French recercher to seek, search again, from re- + cercher to search)
n the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
n the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns, (Also called)
n the analysis of problems in business and industry involving the construction of models and the application of linear programming, critical path analysis, and other quantitative techniques, (Also)
research and development
n the part of a commercial company's activity concerned with applying the results of scientific research to develop new products and improve existing ones, (Abbrev)
R & D
English Collins Dictionary - English Definition & Thesaurus
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"Collins English Dictionary 5th Edition first published in 2000 © HarperCollins Publishers 1979, 1986, 1991, 1994, 1998, 2000 and Collins A-Z Thesaurus 1st edition first published in 1995 © HarperCollins Publishers 1995"