rebranding meaning, rebranding definition | English Cobuild dictionary
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rebranding  

   
Rebranding is the process of giving a product or an organization a new image, in order to make it more attractive or successful.     (BUSINESS)      n-uncount  
The £85m programme will involve an extensive rebranding of the airline.     
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"Collins Cobuild English Dictionary for Advanced Learners 4th edition published in 2003 © HarperCollins Publishers 1987, 1995, 2001, 2003 and Collins A-Z Thesaurus 1st edition first published in 1995 © HarperCollins Publishers 1995"