1 n-uncount The purchasing power of a currency is the amount of goods or services that you can buy with it. (BUSINESS)
The real purchasing power of the rouble has plummeted.
2 n-uncount The purchasing power of a person or group of people is the amount of goods or services that they can afford to buy. (BUSINESS)
...the purchasing power of their customers.
Translation English - Cobuild Collins Dictionary
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"Collins Cobuild English Dictionary for Advanced Learners 4th edition published in 2003 © HarperCollins Publishers 1987, 1995, 2001, 2003 and Collins A-Z Thesaurus 1st edition first published in 1995 © HarperCollins Publishers 1995"