Programmes which are broadcast at peak time are broadcast when the greatest number of people are watching television or listening to the radio.
(mainly BRIT) n-uncount oft at/in N, N n
The news programme goes out four times a week at peak time.
in AM, usually use prime time
Translation English - Cobuild Collins Dictionary
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"Collins Cobuild English Dictionary for Advanced Learners 4th edition published in 2003 © HarperCollins Publishers 1987, 1995, 2001, 2003 and Collins A-Z Thesaurus 1st edition first published in 1995 © HarperCollins Publishers 1995"