niche ( niches plural )
1 n-count A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products. (BUSINESS) usu with supp
I think we have found a niche in the toy market...
2 adj Niche marketing is the practice of dividing the market into specialized areas for which particular products are made. A niche market is one of these specialized areas. (BUSINESS) ADJ n
Many media experts see such all-news channels as part of a general move towards niche marketing..., The Japanese are able to supply niche markets because of their flexible production methods.
3 n-count A niche is a hollow area in a wall which has been made to hold a statue, or a natural hollow part in a hill or cliff.
Above him, in a niche on the wall, sat a tiny veiled Ganesh, the elephant god..., There was a niche in the rock where the path ended.
4 n-count Your niche is the job or activity which is exactly suitable for you.
usu poss N
Simon Lane quickly found his niche as a busy freelance model maker.
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