If you describe food as moreish, you mean that it is so nice that you want to keep eating more of it once you have started.
Thai food's very moreish, isn't it?
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"Collins Cobuild English Dictionary for Advanced Learners 4th edition published in 2003 © HarperCollins Publishers 1987, 1995, 2001, 2003 and Collins A-Z Thesaurus 1st edition first published in 1995 © HarperCollins Publishers 1995"