above-the-line promotion meaning, above-the-line promotion definition | English Cobuild dictionary

Collins

above-the-line promotion

  
     ( above-the-line promotions    plural  ) Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below-the-line promotion.     (BUSINESS)      n-var  
For all maternity clothing retailers, most above-the-line promotion is conducted through focused sources such as mother and baby magazines.     
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"Collins Cobuild English Dictionary for Advanced Learners 4th edition published in 2003 © HarperCollins Publishers 1987, 1995, 2001, 2003 and Collins A-Z Thesaurus 1st edition first published in 1995 © HarperCollins Publishers 1995"