above-the-line promotion meaning, above-the-line promotion definition | English Cobuild dictionary

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above-the-line promotion

  
     ( above-the-line promotions    plural  ) Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below-the-line promotion.     (BUSINESS)      n-var  
For all maternity clothing retailers, most above-the-line promotion is conducted through focused sources such as mother and baby magazines.     
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Collaborative Dictionary     English Cobuild
n.
promotion, advancement
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