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attractiveness 
  n 
  (=pleasant appearance)  [+place, region] charme  m  
[+person] beauté  f , charme  m  
→ The forest will enhance the attractiveness of the region.   
→ Most of us would maintain that physical attractiveness does not play a major part in how we react to the people we meet.   
  (=appeal)  [+scheme, project, price] attrait  m  
→ The attractiveness of the schemes depends almost entirely on tax relief.   



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